I complained to the Kong company a couple of months ago. Ryder destroyed a Kong product - can you believe it? Their claim to fame is having an indestructible toy. Well, it was more like a Kong stuffy that bit the dust, but if they stand behind their product then I will put them to the test. In less than a couple hours Ryder decapitated a Giraffe Braidz toy. He absolutely loved it, chewing, squeaking and boom, off went the head.
I thought, their products are expensive enough as it is so I'm going to complain. I received 3 x 20% off coupons in the mail for the next toy. I was really hoping for a freebie replacement, which is what I asked for, and assumed I was receiving based on the email communication. I guess 3 coupons would suffice and it's certainly better than nothing. What am I going to do, complain about the complaint?
I don't complain often, but find it worthwhile when something really irks me. Most companies do value customers and their business and if something is wrong they want to know about it, and rectify it so you don't go off blabbing how much they suck and then word of mouth snowballs, and risk more business loss, etc.